Privacy Policy

This Privacy Policy explains how Executive Health Systems Pte. Ltd., trading as Icarus Project ("we", "us", "our"), collects, uses, shares and protects personal information when you visit this website, respond to our advertising or apply for our coaching programs. We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and other applicable privacy laws.

1. Information we collect

• Details you give us, such as your name, email address, phone number, age, occupation, health and fitness goals and answers in our application form.
• Health information you choose to share, such as blood test results or medical history, collected only with your consent.
• Technical information, such as IP address, browser type, device information, pages viewed and referring links.
• Information from cookies, pixels and similar technologies, including the Meta Pixel (see our Cookies Policy).
• Advertising information, such as campaign source and UTM parameters from the advert you clicked.

2. How we use your information

• To review your application and contact you about our coaching services.
• To book and manage calls and deliver coaching.
• To measure and improve our website and advertising, including on Facebook and Instagram.
• To show you relevant adverts on Meta platforms, including through Custom Audiences.
• To comply with legal obligations and protect our rights.

3. Meta (Facebook and Instagram) advertising

We use the Meta Pixel and related Meta Business Tools. These tools may collect or receive information from this website, including your browser activity and actions such as submitting an application, and use it to provide measurement services and targeted adverts. Meta Platforms, Inc. processes this information under its own Data Policy, available at facebook.com/privacy/policy. You can control the adverts you see in your Facebook and Instagram ad preferences, and you can opt out of interest-based advertising at youronlinechoices.com.au or aboutads.info/choices.

4. Sharing your information

We do not sell your personal information. We may share it with trusted service providers who help us run our business, such as form providers (Jotform), scheduling tools (Calendly), video hosting (Wistia), email and CRM software, payment processors and advertising platforms (Meta). These providers may store data outside Australia, including in the United States and Singapore. We take reasonable steps to make sure they protect your information. We may also disclose information where required by law.

5. Health information

Health information is sensitive information. We collect it only with your consent and only to provide coaching services to you. We do not use health information for advertising and do not share it with Meta.

6. Storage and security

We take reasonable steps to protect personal information from misuse, loss and unauthorised access. We keep information only for as long as needed for the purposes described here or as required by law.

7. Your rights and choices

• You can ask to access or correct the personal information we hold about you.
• You can ask us to delete your information, subject to legal requirements.
• You can unsubscribe from marketing emails at any time using the link in each email.
• You can disable cookies in your browser settings.

8. Data deletion requests

To request deletion of any data we hold about you, including data collected through Facebook or Instagram, email ceo@icarus-project.com with the subject "Data Deletion Request". We will confirm and action your request within 30 days.

9. Complaints

If you have a privacy concern, contact us first at ceo@icarus-project.com. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

10. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.

11. Contact

Executive Health Systems Pte. Ltd. (Icarus Project). Email: ceo@icarus-project.com